PANTONE Spring 2018 Color Palette

Published: Sep 7, 2017   |   263 words with less than 1 minute reading time   |   ©2022 by Bob Smith
Category: Marketing   |   Tags: Pantone


It’s always a great day when PANTONE releases the next color trends palette. In conjunction with the NY Fashion Week, out comes the colors that will soon slip into our collective conscience.

This... stuff? That sweater is not just blue, it's not turquoise. It's not lapis. It's actually cerulean. And you're also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then it was Yves Saint Laurent who showed cerulean military jackets. And then it filtered down through the department stores and then trickled into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin." Miranda Priestly, Editor in Chief, Runway Magazine

Color is essential. It’s a language that connotes feeling often better than any other vehicle, linguistic, visual or acoustic expression. And it is fun to see just how this stuff permeates our lives.

Not that the Pantone has the corner on these predictions as designers ultimately decide. Lawrence Herbert, in 1963, saw a need for scientific methods to communicate color providing those working in color certainty that finished products matched their creative vision accurately. Today, the Pantone color classification system is the language of professional color in every industry. The Pantone Color Institute studies color’s influence on the world around us and our interaction with it. For this reason, serious colorists take them seriously.

Why single out the fashion color palette? It drives and reacts to everything in society making it the critical lens by which we live our lives.